Transnational Management

Описание

BEAMISH
BARTLETT & TRANSNATIONAL MANAGEMENT
9781108422437 Bartlett & Beamish PPC
EIGHTH EDITION
EDITION
EIGHTH
cambridge.org/bartlett&beamish
Cover images: ‘Silhouettes in a Meeting’, Rawpixel / iStock /
Getty Images. ‘World map’, roripond / iStock / Getty Images
Cover design by Zoe Naylor
“In this eighth edition, the authors have maintained the unique pedagogic philosophy
that has been a hallmark of this special book for so long. With a full suite of
companion teaching and learning materials, the three parts of the book, strategic
imperatives, the organizational challenge and managerial implications have captured
the tensions that continue to dominate cross-border management… This remains an
outstanding book.”
Peter W. Liesch, Professor of International Business, UQ Business School,
The University of Queensland
“If I were an MBA student studying anywhere in the world this is the book I would
want as the textbook for my global strategy course. As a faculty member, this is the
book I would pick for my case-based global strategic management course.”
Lorraine Eden, Professor of Management, Texas A&M University.
President, Academy of International Business
“I have been using Transnational Management in my MBA International Competitive
Strategy Courses for over 10 years. Since then I have not been able to find another
text which compares with the relevance, applicability, and readability of this one.”
P. Roberto Garcia, Ph.D., Young-Jin Kim Distinguished Clinical Professor of International
Business. Director, Center for International Business Education & Research
Transnational Management offers an integrated framework describing the strategic
tasks, organizational capabilities, and management roles and responsibilities of
successful and responsible managers of international businesses in today’s global
environment.
NEW TO THIS EDITION:
• Integrated conceptual framework
• Ten brand new cases have been added, and four others have been updated
• New academic and practitioner recommended readings have been added to
each chapter
Suitable for MBA, executive education, and senior undergraduate students studying
international management, international business, or global strategy courses,
Transnational Management offers a uniquely global perspective on the subject.
TRANSNATIONAL
MANAGEMENT
Text and Cases in Cross-Border Management
CHRISTOPHER A. BARTLETT & PAUL W. BEAMISH

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