90 Days to Success Marketing and Advertising Your Small Business

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Acknowledgments
First and foremost, I would like to thank my acquisitions
editor, Mitzi Koontz, at Cengage Learning. You believed in
me and this project before even I fully did. To Cathleen Small,
my project editor: I must have won the editor lottery when I was
awarded the chance to work with you. Your patience, humor, and
abilities carried me through this project. Special thanks to Dave
Glidden and Russ Holly, who took a chance on an under-qualified
candidate and introduced him to the world of advertising almost
10 years ago.
Thank you to my brother, Brendan Hoxie. You taught me not to
just think outside the box, but to live outside of it—so far outside
that you can’t even see it anymore. Scott and Abbey Hoxie, you
always make me proud with your accomplishments, and you are
always the first to make me feel proud of my own. Michele Nastri,
your support and inspiration kept me going through this project.
Without you, I would not have had the confidence to follow my
dreams—you’ve encouraged them into my reality. Dan Thomsen,
no single person has ever had a greater positive effect on my life.
You’ve always been there for me with honesty, support, and the
best memories I’ve ever created. Thank you to everyone involved
in the creation of HoxieConsulting.com and Hoxie Consulting.
Thank you to Rick Caldwell and NorthEastMMA.net for showing me that my best contributions to MMA can be made outside
of the ring.
Thank yous are due for a variety of reasons to so many people
who have touched my life. Some of you know how important you
are, and some may not even realize the effect you’ve had on my
life. These people include, but are not limited to, Dan Sulitka and
family, Ernesto Rivera, Jim McGowan and family, Matt and Pat
Taranto, Dan Malay and family, Allison Marrero, Lisa Collins,
Chris Byck, Joe and Terry Nastri, Fred and Kate Thomsen,
Caithlin Lopes, John Hagopian, Tom Caulter, Charlie Ryan,
Gavin Somics, David Rice and family, Peter Francis Alexander,
Mom, Dad, God, and Trent Reznor.

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