International Marketing

Описание

Philip R. Cateora Professor Emeritus, The University of Colorado at Boulder. Received his Ph.D. from the
University of Texas at Austin where he was elected to Beta Gamma Sigma. In his academic
career at the University of Colorado he has served as Division Head of Marketing, Coordinator of International Business Programs, Associate Dean, and Interim Dean. His teaching
has spanned a range of courses in marketing and international business from fundamentals
through the doctoral level. He received the University of Colorado Teaching Excellence
Award and the Western Marketing Educator’s Association’s Educator of the Year Award.
Professor Cateora has conducted faculty workshops on internationalizing principles of
marketing courses for the AACSB and participated in designing and offering similar faculty workshops under a grant by the Department of Education. In conjunction with these
efforts, he co-authored Marketing: An International Perspective, a supplement to accompany principles of marketing texts. Professor Cateora has served as consultant to small
export companies as well as multinational companies, served on the Rocky Mountain
Export Council, and taught in management development programs. He is a Fellow of the
Academy of International Business.
Mary C. Gilly Professor of Marketing at the Paul Merage School of Business, University of California,
Irvine. She received her B.A. from Trinity University in San Antonio, Texas, her M.B.A.
from Southern Methodist University in Dallas, Texas, and her Ph.D. from the University of
Houston. Dr. Gilly has been at UCI since 1982 and has served as Vice Dean, Associate
Dean, Director of the Ph.D. Program and Faculty Chair in the school of business as well as
the Associate Dean of Graduate Studies for the campus. She has been on the faculties of
Texas A&M University and Southern Methodist University, and has been a visiting professor at the Madrid Business School and Georgetown University. Professor Gilly has been a
member of the American Marketing Association since 1975 and has served that organization in a number of capacities, including Marketing Education Council, President, CoChair, 1991 AMA Summer Educators’ Conference, and member and chair of the
AMA-Irwin Distinguished Marketing Educator Award Committee. She currently serves as
Academic Director for the Association for Consumer Research. Professor Gilly has published her research on international, cross-cultural, and consumer behavior topics in the
Journal of Marketing , Journal of Consumer Research , Journal of Retailing , California
Management Review and other venues.
John L. Graham Professor of International Business and Marketing at the Paul Merage School of Business,
University of California, Irvine. He has been Associate Dean and Director, UCI Center for
Citizen Peacebuilding, Visiting Scholar, Georgetown University School of Business, Visiting Professor at Madrid Business School in Spain, and Associate Professor, University of
Southern California. Before beginning his doctoral studies at UC Berkeley, he worked for
a division of Caterpillar Tractor Co. and served as an offi cer in the U.S. Navy Underwater
Demolition Teams. Professor Graham is the author (with William Hernandez Requejo) of
Global Negotiation: The New Rules, Palgrave-Macmillan, 2008; (with N. Mark Lam) of
China Now, Doing Business in the World’s Most Dynamic Market, McGraw-Hill, 2007;
(with Yoshihiro Sano and James Hodgson, former U.S. Ambassador to Japan) of Doing
Business with the New Japan, Rowman & Littlefi eld, 4th edition, 2008); and editor (with
Taylor Meloan) of Global and International Marketing, Irwin, 2nd edition, 1997. He has
published articles in publications such as the Harvard Business Review, Journal of Marketing,
Journal of International Business Studies, Strategic Management Review , and Marketing
Science. Excerpts of his work have been read into the Congressional Record and his
research on business negotiation styles in 20 cultures was the subject of an article in the
January 1988 issue of Smithsonian. His 1994 paper in Management Science received a
citation of excellence from the Lauder Institute at the Wharton School of Business.
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