hat’s in

NEW YORK
EVENING
JOURNAL

America’s Greatest
Evening Newspaper

A Booklet that tells what is in the New York Evening Journal and why it has had the largest evening newspaper circulation in America for Twenty-Nine consecutive years.

[INDEX]

NEW YORK EVENING JOURNAL
NEW YORKU.S.A.

The Greatest Circulation of any Evening Newspaper in
America and a Quality Circulation at Three Cents
a Copy Daily and Five Cents Saturday.

Copyright, 1928
NEW YORK EVENING JOURNAL


O R E W O R D —

Thirty-three years ago the New York Evening Journal was introduced to New York under its present ownership.

Improvements have been constant. The aim has been to give the public a better and still better newspaper, to make the New York Evening Journal more attractive and interesting to every member of the family.

Today, this newspaper is read by the greatest number of men and women in all income groups. It goes into the homes of the highest earning and largest spending classes, reaching the worthwhile families of New York City and its suburbs.

The New York Evening Journal, through its National and International News and Feature Services, has access to more of the very best and highest paid experts, writers, artists and contributors in every department of newspaper publishing than any evening newspaper in America outside the Hearst organization.

For the past quarter of a century the New York Evening Journal has attracted the largest readership of any evening newspaper in the United States on the sound principle of greatest service to the greatest number of men and women in every substantial walk of life.

Talent, the most expert and brilliant that money can attract, as exemplified throughout the pages of this booklet, gives you the secret of reader interest and reader confidence in the New York Evening Journal—an overwhelming public preference over one hundred per cent greater than the next largest standard size evening newspaper in New York City.

New York Evening Journal.


ARTHUR BRISBANE, Editorial Writer
New York Evening Journal

Mr. Brisbane writes editorials for the New York Evening Journal and has done so for many years. His daily editorials are one of the outstanding reasons why nearly half of all the people in Metropolitan New York, who buy any New York evening paper, buy the New York Evening Journal every day.


More than DOUBLE the circulation of next New York evening newspaper.


ACCURACY

THE FIRST LAW OF THE NEWS

Get it First, but first get it Right”

THE SLOGAN OF

New York Evening Journal
News Gathering Staff

All through its local news staff as well as through the International News Service Staff the gospel of GET IT RIGHT is stressed and reiterated twenty-four hours in the day. The man who can’t get the habit of ACCURACY can’t stay in this organization though he be the most brilliant writer living. “Get it First but first get it Right” is at once a fearless challenge and a solemn pledge of faith.


More buy it—more read it—more like it than any other evening newspaper.


WILLIAM A. CURLEY, Editor
New York Evening Journal

One of the outstanding editors of America. Born on Manhattan Island and for many years active in newspaper work in New York City. His experience also includes editorial direction of newspapers in Chicago, San Francisco, Los Angeles, Atlanta and Boston. He knows the pulse of humanity and what pleases and interests the greatest number of intelligent people throughout New York City and suburbs.


EDITORIAL AND REPORTORIAL
EXECUTIVE STAFF


NEWS PICTURES
WHAT THE CAMERA’S EYE SEES

One good picture is worth ten thousand words, says an old proverb. The Evening Journal is invariably first in serving its readers with accurate, informative, illuminating and exclusive news pictures. Each picture must pass the scrutiny of the most critical staff of experts to be good enough for reproduction in the Evening Journal. New Yorkers know they get better and more interesting pictures in the Evening Journal than in any other New York newspaper.


MEANS LIFE TO THE NEWS

You may have the news beat of a century on your desk. Hold it a half hour too long—long enough for another paper to print it First—and for you it is Yesterday’s News with all the Life ebbed out of it.

The News Policy of the New York Evening Journal can be summarized in five sentences:

Give all the vital news of the moment.
Give it cleanly.
Give it accurately.
Give it interestingly.
Give it succinctly.

Back of this clean-cut, vigorous policy of news presentation is the finest reportorial and editorial talent that money can buy.

Local news printed in the New York Evening Journal is furnished by the most adequate staff of reporters and special writers retained by any evening newspaper in the city.

Telegraphic news is furnished by the International News Service—with well equipped offices not only in New York but in Washington, London, Paris, Rome, Moscow, Peking—with expert representatives all over the world. In New York City’s evening newspaper field International News Service serves the New York Evening Journal exclusively.


LARGEST AND HIGHEST PAID
LOCAL NEWS STAFF IN NEW YORK CITY

“Get it FIRST, but first get it RIGHT”—that is the slogan of the New York Evening Journal’s news-gathering staff. This newspaper employs the largest staff of men and women reporters, photographers, and news writers of any evening newspaper in America. It pays the highest salaries and this policy attracts the most capable and brilliant talent.


INTERNATIONAL NEWS SERVICE
REPORTS NEWS OF THE WORLD
FOR EVENING JOURNAL
READERS

International News Service has firmly established itself as the dominant press service in the afternoon newspaper field. Its news dispatches, gathered from every corner of the universe, likewise are published in newspapers throughout the civilized world. International News Service is truly international in scope, linking the foremost nations in a comprehensive news-gathering and news-distributing chain.

Approximately 60,000 miles of leased wire, used and controlled by International News Service, distributes its news reports to the Evening Journal alone in New York and to more than 500 other daily newspapers in the United States. By cable and radio International News Service dispatches are sent to sixteen foreign nations in both hemispheres. Editors of the leading newspapers in Germany, Great Britain, Italy, Spain, Japan, Norway, Switzerland, Sweden, Brazil, Chile, Argentina and numerous other countries place the same reliance upon the International News Service reports as do the editors of leading American afternoon dailies.

International News Service is operated under the able General Managership of Frank Mason, former chief of the Paris Bureau.

Collection and preparation of its news reports is in the hands of a highly trained staff of editors and correspondents. This staff is directed by Barry Faris, General News Manager, who has had more than a dozen years’ experience in press association work and knows thoroughly every detail of the service.

George R. Holmes heads a large staff at Washington. Holmes, himself, is an outstanding authority on news from the National capital, a keen observer, a vivid writer. William K. Hutchinson, Kenneth Clark, George Durno, Lawrence Sullivan and William S. Neal are members of the Washington corps whose achievements have made them widely known to newspaper editors and readers throughout the United States.

Copeland C. Burg, in Chicago, Ellis H. Martin in San Francisco and other staff men in all the leading cities in the United States get the news for International News Service and write it in individualistic style for New York Evening Journal readers.

The International News Service Foreign Staff is a large one. Harry K. Reynolds, Director of Foreign Service, with headquarters in New York, was formerly Manager of the London bureau, and he knows intimately every phase of the foreign service. Harry R. Flory, Manager in London; Frederic K. Abbott, Manager in Paris, and Otto D. Tolischus, Manager in Berlin, not only have done noteworthy work in covering the big news stories themselves, but direct a network of correspondents in their respective territories that literally covers the world for International News Service. Edward L. Deuss in Moscow, Guglielmo Emanuel in Rome and Harold Ballou in Madrid are capable members of the foreign staff who know their fields thoroughly. Correspondents are maintained as well in China, Japan, the Philippines, various South American countries and elsewhere at strategic points for news coverage.

International News Service correspondents at home and abroad have only one rule to guide them. That is to get the news and get it right. Generally, as well, they get it FIRST for New York Evening Journal readers.


TWO DAYS IN ADVANCE!

The story of three men in the Arctic.

Above them the cold, gray sky, washed by an impenetrable fog.

Around them only crashing icebergs, each second grinding out a new variety of the age-old Arctic death threat.

One man injured, unable to continue.

Then the story of the dying man who consigned himself to an icy grave that his mates might save themselves. And the story of the two men who, faced with this dilemma, left their pal to die, alone with his thoughts. Leering icebergs grinding out the death march.

This is the story of Dr. Finn Malmgren and Captains Marianno and Zappi.

It first became known to the world when the New York Evening Journal printed International News Service dispatches via Moscow on Friday, July 13, 1928. The Evening Journal’s headlines then read:

“MALMGREN DESERTED BY MATES;
NOT DEAD WHEN ABANDONED”

It wasn’t until Sunday, July 15, that other New York papers printed the gripping story the Evening Journal had given New York on Friday, July 13.

The Evening Journal is always ACCURATE
—and FIRST


INTERNATIONAL NEWS SERVICE
COVERS THE EARTH

Throughout the World—covering both hemispheres—International News Service correspondents report important news for New York Evening Journal readers. Here is an outstanding staff of national and international news gatherers:

New York Office

Frank E. Mason, General Manager
Barry Faris, General News Manager
George T. Hargreaves, General Business Manager

James L. Kilgallen
Richard Chaplin
David P. Sentner
Davis J. Walsh
W.S. Cousins
Hubert Malkus
Theodore B. Goetz
William J. Kostka
Henry Caron
Robert Wallace
Les Conklin
Barney Mullady

United States (Branch Offices)

ALBANY—Ray Borst, Bureau Manager
ATLANTA—John Nimick, Bureau Manager
BOSTON—Herbert Caryl, Bureau Manager
CHICAGO-Copeland C. Burg, News Manager
CHICAGO—W.S. Brons, Regional Director
CLEVELAND—C.D. Hawkins, Bureau Manager
COLUMBUS—Edward Mayl, Bureau Manager
DENVER—M.F. Dacey, Bureau Manager
DES MOINES—Don P. Drohan, Bureau Manager
DETROIT—W.R. Stokley, Bureau Manager
FORT WORTH—T.J. O’Connell, Bureau Manager
HARRISBURG—C.B. Yorke, Bureau Manager
INDIANAPOLIS—John A. Cejnar, State Manager
KANSAS CITY—Robert James, Bureau Manager
LOS ANGELES—Harry Bergman, Bureau Manager
MEMPHIS—Null Adams, Bureau Manager
MINNEAPOLIS—O.A. Rosenhauer, Bureau Manager
NEW HAVEN—R.T. Bulkeley, Bureau Manager
PHILADELPHIA—E.L. Rawley, Bureau Manager
PITTSBURGH—S.I. Neiman, State Manager
PORTLAND—George L. Scott, Bureau Manager
RALEIGH—Henry Lesesne, Bureau Manager
ST. LOUIS—Robert W. Ginsburg, Bureau Manager
SAN FRANCISCO—Ellis H. Martin, Bureau Manager
SPRINGFIELD—Louis J. Humphrey, Bureau Manager

Washington, D.C.

George R. Holmes, News Manager
Kenneth Clark, Assistant News Manager
William K. Hutchinson
George E. Durno
Lawrence Sullivan
William S. Neal
Robert S. Thornburg
Harry Ward
Pierce Miller
Cole Morgan
Arthur T. Newberry

Foreign Service

NEW YORK—
Harry K. Reynolds, Director
Frank Charlton, Cable Editor
A.E. Fradenburgh, Les Finkelstein
LONDON—
Harry R. Flory, Manager
F.A. Wray, J.C. Oestreicher, Chas. A. Smith, J. Kingsbury
Smith, Ethel Marshall
PARIS—
Frederick K. Abbott, Manager
Robert W. Thompson
BERLIN—
Otto D. Tolischus, Manager
Walter Dietzel, Baron Von Woellwarth, Eric Boy
ROME—Guglielmo Emanuel
MOSCOW—Edward L. Deuss
MADRID—Harold Ballou
VIENNA—Alfred Trynauer
SOFIA—Constantine Stephanove
BRUSSELS—George A. Detry
PRAGUE—L. Alletrino
BELGRADE—Dr. W.A. Morrison
RIGA—Harry Hirschfeld
LISBON—A. Freipas da Camara
SHANGHAI—Alfred Meyer
PEKING—John Andrews Goette
TOKYO—James Young
MANILA—Hiram Merriman
HONOLULU—E.P. Irwin
COLOMBO—Vincent de Silva
CAIRO—P.S. Taylor
ALLAHABAD—J.H. Thornley
BOMBAY—C.S. De Andrade
CAPE TOWN—Frank Burton
NAIROBI—John MacNab
WELLINGTON—F.W. Simmonds
SIDNEY—J.G. Paton
BUENOS AIRES—Dan Carey
RIO DE JANEIRO—Arroxellas Galvao
SANTIAGO—Roberto Gattica
HAVANA—A.D. Roberts
REYKJAVIK—Axel Thorsteinson


MARY T. DOUGHERTY
Editor of Women’s News

Few women have attained pre-eminence in Journalism. Mary T. Dougherty is outstanding among the few. Her life’s work is dedicated to promoting greater happiness, greater opportunity and greater influence for women. She knows America’s great women, leaders in social, educational, civic and political spheres. She devotes all her knowledge, experience and ability to keeping the Evening Journal overwhelmingly first as a home newspaper.


JAMES O’CONNOR, Editor
Harlem and Bronx Section

Thorough newspaper man who has grown up with the Bronx and uptown New York. Writes editorials on local topics. Conducts “’ROUND UPTOWN” column. Edits a real neighborhood section.

Every day over 122,000 copies of the Evening Journal sold above 110th Street in Harlem, Bronx, Washington Heights and Westchester County include this section.


RICHARDSON WEBSTER, Editor
Brooklyn and Long Island Section

A “Dyed-in-the-Wool” Brooklynite from cradle to editorial chair. Associated with Brooklyn newspapers for many years. Prominent in Brooklyn’s civic, social and commercial life. Edits a section of real local news for Kings, Queens and Nassau Counties.

Every day over 234,000 copies of the Evening Journal include this section, which is thoroughly read in Long Island homes.


DR. FRANK CRANE, Philosopher

He knows the problems of the human race. Simplicity of thought and staunch adherence to an uncompromising philosophy of optimism distinguish the work of Dr. Frank Crane. His writings are helpful, encouraging, inspirational. His followers are legion. Thousands of Evening Journal readers in New York City and suburbs look forward to his daily articles. His wisdom marks the paths for a happy life.


“BILLY BENEDICK,” Society Editor

“Billy Benedick” ... who is he? He is a member of the most exclusive and highly placed society set of New York. His newsy quips and chatter about the doings of socially prominent men and women have established one of the most extensively read Society News Pages in New York. “Billy Benedick’s” identity is kept secret as his work would obviously be handicapped were it to be made public.


ELSIE ROBINSON, Author
Listen World!

Elsie Robinson is, like Dr. Crane, a philosopher ... but one would hardly call her gentle. She is brisk, though never brusque in setting forth her views. She likes to jog people out of mental ruts and, judging by her tremendous popularity among the countless thousands of Evening Journal readers throughout New York City and its suburbs, they like to have her do it. Her advice is sound and well taken.


HELEN ROWLAND, Author
Meditations of a Wife

Often referred to as America’s “Bernard Shaw,” and as America’s wittiest woman. Satire sparkles through her writings. Her observations on the foibles of men and women, the joys and sorrows of love and marriage, and the relief or the lack of it in divorce are always brilliant and entertaining, yet always “said with a smile.” Helen, like George Cohan, says: “I always leave ’em laughing when I say good-bye.”


WILLIAM WRIGHT, Financial Counselor
Investors’ Service Bureau

Thorough familiarity with the investment securities market has established him as an authority. Accuracy and informed judgment characterize his reports. In close contact with the financial world, he delves into the resources and development of corporate business. A keen student of finance, he is qualified to give sound and unbiased advice to countless thousands of Evening Journal readers annually.


DURING 1927

12,000

New York Evening Journal

readers addressed letters to

ILLIAM WRIGHT”

Seeking advice on investment problems

An analysis of these 12,000 inquiries disclosed that 63% had a total of about $25,000,000 actually on hand for investment or already invested in securities.

21% specified definite sums of money available for immediate investment—totaling approximately $10,000,000.

42% gave lists of securities already held, the market value conservatively estimated at $15,000,000.

More than 1,000 New York Evening Journal readers continue to write in every month for help in solving their problems. “William Wright” is giving these readers his helpful and expert advice every day, from his vast store of financial knowledge.


“RUTH MASON”, Cooking Expert
(Mrs. Ernest Hoftyzer)
Domestic Science

Good things to eat, recipes for cakes, pies and a variety of tempting dishes, appetizing menus, economical marketing, preserving—all these are a part of Ruth Mason’s articles in the Evening Journal. Tens of thousands of housewives read Ruth Mason’s helpful articles regularly and write to her for advice. Additional thousands listen-in to her cooking lectures broadcast over WHN and WPAP.


ONE ANNOUNCEMENT

on the

Evening Journal Cooking Page

BROUGHT 14,000 LETTERS

from Evening Journal Readers to

RUTH MASON

Requesting copies of a New Cook Book issued by the Bureau of Home Economics of the U.S. Dept. of Agriculture, Washington, D.C.

Reproduction in reduced size, of announcement from the Evening Journal Cooking Page.


IRVING WEIL, Commentator on Music

Ranked by the great masters of music as one of the most brilliant metropolitan reviewers. A music critic in the fullest sense. His opinions are distinguished alike for their soundness and the wit with which they are expressed. Irving Weil has reviewed for Evening Journal readers all the great and near great musical events for over fifteen years. He has the confidence of a legion of music lovers among the largest audience of evening newspaper readers in America.


JOHN ANDERSON, Dramatic Critic

John Anderson writes entertainingly and authoritatively on the drama. He tells what a play is about and then gives his own reactions. He does not belong to the “let-us-pat-each-other-on-the-back” school of critics, but devotes his column daily to interesting discussions of what is actually happening in the world of the theatre. Mr. Anderson was formerly on the Evening Post and is recognized as the highest type of drama writer in New York.


ROSE PELSWICK, Motion Picture Editor

Acknowledged by producers, directors, film stars and the public alike as an authority on the silver screen art. Her clever articles on motion pictures and personalities in the movie world are the best of their kind published in New York. Tens of thousands of fans read what Rose Pelswick says in the Evening Journal every day and “listen-in” on her Radio Movie Club programmes over WHN and WPAP.


ERNEST HOFTYZER, Editor of Food Pages

A twentieth century exemplar of the famous Greek philosopher, Epicurus, acknowledged authority on the art of good eating. Mr. Hoftyzer is a modern day food expert who stresses the importance of pure foods and explains the principles of nourishment which promote life and health. His timely articles on marketing, what to buy and when to buy, are followed regularly by housewives in the Evening Journal homes.


NELL BRINKLEY, Genius Among Artists

To see and set down as no other artist of her generation does is Nell Brinkley’s unique and amazing gift. Every picture has a charm and distinction all its own. Evening Journal readers love Nell Brinkley—she has made their lives happy with beautiful thoughts which radiate from her fascinating portrayals of romance and life. Nell Brinkley’s drawings and romantic descriptions appear regularly in the Evening Journal’s daily Magazine Page.


W.S. COUSINS, Financial Expert

Formerly associated with the American Banking Institute and now Financial Editor of International News Service, he is one of America’s recognized experts on finance and business. He writes interestingly, informatively and authoritatively on the big financial subjects of the moment. His daily articles in the New York Evening Journal have attracted a vast audience of readers throughout New York City and its suburbs interested in business and finance.


T.E. POWERS, Ace of Caricaturists

Unquestionably the greatest cartoonist of the age. His pen combines the master strokes of the artist and a broad knowledge of politics and public affairs. He gives Evening Journal readers the “high lights” of the news of the day and portrays unerringly the virtue or villainy of public characters. Powers’ outstanding talent has helped to make the Journal the most interesting evening newspaper in America.


GARRETT P. SERVISS, Astronomer

He writes the story of the stars and tells it fascinatingly every day in the Evening Journal. His mail exceeds that of any other contributor. He treats authoritatively on the science of astronomy, yet captures and holds the attention of the reader who has no technical knowledge of the subject. Thousands of students of the heavens above follow his daily writings in the New York Evening Journal.


BEATRICE BURTON, Famous Novelist

She is outstanding among the highest paid women writers of newspaper serials in America. Being the wife of a famous newspaper man she has a keen understanding of what the newspaper reader seeks in fiction. Her novels such as: “Hollywood Girl,” “Money Love” and “Gilded Kisses” have attracted intense interest among the largest audience of evening newspaper readers in America.


ELENORE MEHERIN, Author

One of the most successful writers of serial stories for newspapers in the country. Author of “Chickie,” “Sandy,” “Shackled Souls,” “Her Fling,” “Hearts Aflame” and “Jerry,” stories that depict life and fire the imagination. All of these have appeared in the New York Evening Journal—more are expected. Elenore Meherin’s fiction grips and holds reader interest from first to last installment.


WILBUR C. WHITEHEAD
Auction Bridge Expert

One of the foremost authorities on the game of bridge. He “plays” a game every day in the columns of the Evening Journal and writes with such clarity that experts and novices alike understand. Tens of thousands of bridge fans read his column daily. Thousands of Bridge Games throughout New York and suburbs are played nightly according to Wilbur C. Whitehead’s “Sound Auction Bridge” which appears in the New York Evening Journal.


MARGARET SANTRY
Director Radio Programmes

Countless thousands of homes in Metropolitan New York “tune-in” daily to New York Evening Journal Radio Programmes. Tens of thousands “listen-in” to broadcasts by Ruth Mason, cooking expert; Rose Pelswick, Motion Picture Editor; and an incomparable array of professional entertainers and educators. Radio fans follow the radio news and programmes arranged by Margaret Santry every day in the New York Evening Journal.


JOHNNY FARRELL, Golf Expert
National Open Golf Champion

Victor of 1928 Olympia Fields tournament, notable for the spectacular 36-hole play-off, in which Johnny defeated the great Bobby Jones. Farrell, former caddie on the Westchester links, famous professional and a master tutor of the “ancient and honorable” game tells Evening Journal readers how to improve their golf. New York golfers follow the champion’s expert advice exclusively in the Evening Journal.


MAUREEN ORCUTT, Golf Expert
Women’s Metropolitan Golf Champion

Women’s interest in sports is fast approaching that held by men. Miss Orcutt knows her golf and writes authoritatively about the game, about women in golf, and other women’s sports. Women in New York and throughout the suburbs follow Maureen Orcutt’s articles on golf regularly in the Evening Journal. Miss Orcutt has the unique distinction of being able to write as well as she plays championship golf.


MME. MARIA JERITZA, Star of Opera
Writer on the Secrets of Beauty

Prima Donna of the Metropolitan Opera Company, and herself one of the most beautiful women in America, Mme. Jeritza tells Evening Journal readers her secrets of beauty. She has studied the art of creating and preserving beauty and writes authoritatively. Being a highly cultured and professionally successful woman her great aim is to render a service of helpfulness to the greatest possible number of women.


MRS. CORNELIUS BEECKMAN
Arbiter of Correct Social Manners

Mrs. Beeckman is one of America’s greatest authorities on the customs and usages of good society. Thousands of substantial, serious-minded men and women write to her about the proper thing to do or say in a given situation. She renders an invaluable service to Evening Journal readers. Her frank advice and suggestions are widely read in the columns of this newspaper each and every day.


DOROTHY FLACK, Artist Extraordinary
A Genius in the Portrayal of Women

One of America’s few artists with the rare gift of imagining the situation she draws as well as the sentiments of those who look at it. Dorothy Flack’s charming girls have an irresistible fascination for Evening Journal readers. She stands second only to the famous Nell Brinkley and the drawings of both these distinguished artists appear on the Magazine Page in the New York Evening Journal.


CHARLES A.L. REED, A.M., M.D.
Former President, American Medical Ass’n

Dr. Reed is one of America’s most distinguished medical men—he writes authoritatively about the ills to which human kind is heir, also of the psychology of health and sickness. His writings have a big following among women readers of the Evening Journal—their welfare and that of their children comprise a great part of his suggestions on health. He is the Health Counselor in Evening Journal homes.


W.S. FARNSWORTH, Sports Editor
Famous Sports Writer of Outstanding Events

Sporting news with a punch! Experts to write about and report each branch of sports. Those are the cardinal principles which guide New York’s greatest Sports Editor. Farnsworth, noted reporter himself, has covered all the outstanding sporting events in recent years. His word story of the “Battle of the Century,” the World’s Series or the Army and Navy Gridiron Classic is as thrilling as the event itself.


“TAD” (T.A. Dorgan)
King of Sporting Writers and Cartoonists

Experts throughout the Sporting World say “TAD” is the greatest sporting cartoonist of all time. “INDOOR” and “OUTDOOR SPORTS” put “T.A.D.” in a class by himself. He has originated more slang phrases which have attained national popularity than any other American. These pungent contributions to the colloquial native language have made “T.A.D.” beloved by over two million Journal readers.


W.M. (“Bill”) CORUM, Sports Expert
Famous Writer and Columnist

The “Sports” column by “Bill” Corum is the best of its kind on any Sports Page in America. “Bill” knows his sports. He gives Evening Journal readers the facts plus inimitable observations. His puns, wisecracks and reverse English season the day’s sporting dish. Nearly half of all the men and women who buy any New York evening paper buy the Evening Journal daily—and “Bill” Corum alone is a good reason.


SID MERCER, Sports Expert
Greatest Writer of Boxing News

Superior all-around writers are as rare as the same kind of athletes. Sid Mercer, President of the New York Sports Writers’ Association, combines the unique faculty of being an authoritative critic in all lines of sports. His account of a major boxing contest is the next best thing to having a ringside seat. Evening Journal readers know this and get their ringside views from Sid for every important boxing event.