David Olson Ulrich is a university professor, author, speaker, management coach, and management consultant. He is a professor of business at the Ross School of Business, University of Michigan and co-founder of The RBL Group. He has written over 30 books with his colleagues which have shaped the human resources profession, defined organizations as capabilities, and shown the impact of leadership on customers and investors. Ulrich served on the Board of Directors for Herman Miller for 17 years, is a Fellow in the National Academy of Human Resources, and served on the Board of Trustees of Southern Virginia University for 9 years.