Shoyfet, Mikhail Semyonovich was a hypnotherapist, hypnotist and author of an original method of psychophysical self-regulation. Journalist, member of the Union of Journalists of Moscow and Russia. Writer, author of the books “Training of psychophysical self-regulation”, 2003, “One Hundred Great Doctors, 2004, 2005, 2006, 2008, “Undiscovered Secrets of Hypnosis”, 2006, “Hypnosis: Criminals and Victims”, 2010, “Psychophysical self-regulation. Big modern practical course”, 2010, "Mediums and spirits" (2011), as well as multiple publications on history and practice of hypnosis, a subset of physiology of elevated neural function.