Takamasa Sakurai was a Japanese pop culture and anime expert. Sakurai was a strong proponent for the promotion of Japanese popular culture internationally as a means of cultural exchange and cultural diplomacy. His projects promoted Japanese anime, fashion and music to a global audience. In 2009, Sakurai co-founded the Ministry of Foreign Affairs's "Kawaii Ambassador" program. He also authored several books on the country's aesthetics and pop culture, including "Sekai Kawaii Kakumei" and Anime Bunka Gaiko.
